Dan Gifford is an award-winning director known for cinematic, performance-driven commercials with strong visual storytelling. He’s created high-end campaigns for clients including Ford, Google, Nike, CNN, VW, and McLaren, winning Cannes Lions, Golds at the One Show, and the Eurobest Grand Prix for Best Film.

Originally from the UK, Dan brings a sharp eye for casting, a love of photography, and a knack for pulling off ambitious ideas — often involving celebrities, cars, or both. Now living and working nomadically, he’s directed in Portuguese, French, and Spanish, and has shot across Europe, the US, and South America.

In recent years, he’s been expanding into longer narratives and also exploring AI as a creative tool. He directed a full-length concept trailer for Fox using generative imagery and a global team of artists. He’s also co-written five feature scripts, two of which have been optioned (including one by Sam Raimi), and is represented as a writer by Rain Management in Los Angeles.

Dan’s work balances craft and character, with a tone that ranges from stylish to irreverent — always grounded in a clear cinematic point of view.