Alex’s career began at age 12 as "Powder Monkey No. 2" on-set at Pinewood Studios. By 21, he had become a Creative and won his first D&AD Yellow Pencil. Throughout his twenties, he worked his way up to Creative Director for several of London’s most prestigious agencies. At 30, he transitioned back to filmmaking, returning to where his journey started.

Known for a natural eye for detail and nuanced human performances, Alex creates beautifully cinematic films that deliver compelling and relatable stories with charm.

Along the way he has picked up three lions, a D&AD pencil and a slew of other awards.